Tools zoals Microsoft Teams of Slack laten toe om berichten te categoriseren in ‘kanalen’ (of ‘Channels’) per team:© MicrosoftKanalen worden meestal gebruikt om gesprekken inhoudelijk te categoriseren, zoals in het voorbeeld hierboven: ‘Marketing’ of ‘Performance’. Vergelijk het beetje met de mappen die we aanmaken in onze e-mail om de inkomende post te sorteren. Zoals we […]

A large part of the working population learned to write business letters in a formal way during their studies. We still find traces of this in our e-mails today. Now this style is further reflected in the language used on social technology (such as digital collaboration tools). The sentences used are complex, the messages are long and usually not easy to read. This style does not suit this 'fast' medium. Social technology requires a different style: fast, efficient and 'to the point'. This does not mean that we have to use informal language. But there is a need for a new formal communication style, that is what I mean by 'digital communication style'. A typical message from someone with little experience with social technology looks like this: